The Tour
Craft beer and quinoa; beards, bikes and baristas. If the adjectives ‘craft’, ‘artisan’ and ’boutique’ are in your daily vocabulary, then this is the tour for you!

Rich Mix Cinema

Old Truman’s Brewery
In the Noughties a new approach appeared among the so-called Millennials.
To be un-hip was to be hipper than hip as the hipster came to town.
Rejecting accepted norms of fashion, this was an extreme postmodernism.
As a result, the rejection of fashion norms became a fashion choice in itself. It became embodied in a new economy which has absorbed the edginess to accommodate a wider audience.
But it has also provided the impetus for a new air of creativity, and the means for creatives to thrive.
By turning away from traditional practices and embracing creative approaches, alternative business models have appeared which break new commercial ground.
So oil your beard, expose your tattoos, and join me on a stroll through Shoreditch, Bethnal Green and Spitalfields to experience the new creative economy.
See for yourself how millennials have transformed the modern world’s approach to business, and how commercial creativity can be!
If you like this …
You’ll find more business- and trade-related Charnowalks by clicking HERE
You’ll find more East End Charnowalks by clicking HERE
Details – Millennials in the Marketplace
Please go to Whats On? to see whether this tour is currently on offer, and for booking details.
MEET: In front of the Queen’s Head pub at 222 Shoreditch High Street, E1 6PJ. The nearest stations are Shoreditch High Street (Overground) and Liverpool Street.
Duration: Two hours (approximately).
If you have any questions about this walk, please contact me
Pictures sourced from Wikimedia Commons
