Millennials in the Marketplace

The Tour

Craft beer and quinoa; beards, bikes and baristas. If the adjectives ‘craft’, ‘artisan’ and ’boutique’ are in your daily vocabulary, then this is the tour for you!

Coffea Arabica - Millennials in the Marketplace

Coffea Arabica

John Boy dDunlop - Millennials in the Marketplace

John Boyd Dunlop – developer of the bicycle tyre

In the post-industrial economy of the Nineties and Noughties a new approach appeared among the so-called Millennials.

Suddenly to be un-hip was to be hipper than hip as the hipster came to town. Rejecting accepted norms of fashion and interaction, this was an extreme postmodernism.

As a result, the rejection of fashion norms became a fashion choice in itself. It became embodied in a new economy which has absorbed the edginess to accommodate a wider audience.

But it has also provided the impetus for a new air of creativity, and the means for creatives to thrive.

So oil your beard, expose your tattoos, and join me on a stroll through Shoreditch, Bethnal Green and Spitalfields to experience the new creative economy.

See for yourself how millennials have transformed the modern world’s approach to business, and how commercial creativity can be!


Details – Millennials in the Marketplace

Please go to Whats On? to see whether this tour is currently on offer, and for booking details.

MEET: In front of the Goose Island brewpub at 222 Shoreditch High Street, E1 6PJ. The nearest stations are Shoreditch High Street (Overground) and Liverpool Street.
Duration: Two hours (approximately).

If you have any questions about this walk, please contact me

Pictures sourced from Wikimedia Commons

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